60 Hours
Self Study
Included
Available
Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrollment eligibility within one week of your application.
Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.
Economics for Managers applies fundamental economic principles to real-world business challenges. You will dive into topics like customer demand, supplier cost, markets, and competition. You will learn how businesses think about pricing, production, and differentiation. In the process, you will learn how to develop the beginnings of a competitive strategy that will lead to a business thriving over time..
Module 1: Customer Demand - Foundations
Case Studies
Ace Ticket
Takeaways
Understand the relationship between willingness to pay and price
Determine a revenue-maximizing pricing strategy using the concept of elasticity
Key Exercises
Construct supply and demand curves for individuals and markets and analyze the impact of market changes
Quiz
Module 2: Strategies for Assessing and Increasing Demand
Case Studies
The New York Times
Takeaways
Evaluate techniques to learn about or increase demand and measure the tradeoffs and suitable applications of each approach
Appreciate how complements and network effects impact demand
Key Exercises
Explore the dynamics of different forms of auctions
See how conjoint analysis can be used to understand customer preferences
Quiz
Module 3: Suppliers and Cost
Case Studies
Penguin Random House
Takeaways
Understand fixed versus variable costs
Understand economies of scale
Key Exercises
Predict market structure by examining various costs and cost structures
Evaluate options by performing a relative cost analysis
Quiz
Module 4: Markets
Case Studies
Amgen
Takeaways
Apply market principles to analyze industries in which no traditional market functions
Key Exercises
Identify value creation and decompose its distribution to illustrate how trade occurs
Examine the competitive landscape by differentiating long- and short-run market outcomes and forces
Quiz
Module 5: Competition and Differentiation
Case Studies
Bonobos
Takeaways
Assess monopolies and price discrimination
Understand different strategies for differentiation
Key Exercises
Explore competitive differentiation through the example of rival pizzerias setting price and location
Quiz
Established in 2001 and adeptly run by the Sringeri Mutt with the benign blessings of Sri Sri Bharathitheertha Mahaswamigal, the College believes in keeping a proactive approach for the overall development of the students.
ASIET is the first self-financing technical education centre to be awarded the ISO 9001: 2008 certification. Our Alumni are prestigious and many occupy responsible positions across prestigious organizations in India and abroad. The institute is affiliated to the APJ Abdul Kalam Technological University, accredited by NBA and approved by AICTE.
Harvard Business School Online launched as HBX in 2014 to deepen the School’s impact and broaden its reach, all while staying true to the HBS mission: to educate leaders who make a difference in the world. The nuance? Now we could reach those leaders wherever they are—in the world, in their careers, and in their lives. Since, HBS Online has educated 100,000-plus learners from more than 175 countries via our innovative online platform.
