Disruptive Strategy

Introduction: Lenses on the World     

   Case studies

• Intel: Learn how Professor Christensen helped Intel Chairman Andy Grove confront a disruptive threat by showing him how to think, not what to think.

Takeaways

• Adopt a strategic mindset

• Articulate your strategic questions

Key Exercises

• Generating Your Strategic Question

Module 1: Aligning with Innovation and Disruption

Case Studies 

• WR Hambrecht and the Google IPO: A New Approach to Investment Banking

• Honda Motor Company: Entering a New Market

• CircleUp: Re-imagining Private Equity

Takeaways

• Identify the three types of innovation and predict when they will happen

• Harness disruption and position your business for new growth

Key Exercises

• Team Discussion: Blockbuster's Demise

• Team Project: The New Age of Financial Advice

Module 2: Discovering Customer Jobs to be Done

Case Studies 

•  The Walt Disney Company: Expanding the Theme Park Business

•  The Godrej Group: Understanding Refrigeration Needs in India

•  Minute Clinic: A New Approach to Healthcare Delivery

Takeaways

•  Focus on what causes your customers to buy your products and why

•  Achieve differentiation, better margins, and avoid disruption

Key Exercise

• One-on-One Discussion & Interview Assignment: Discovering Customer Jobs to be Done

• Team Discussion: Innovation in Yogurt

Module 3: Organizing for Innovation 

Case Studies 

•  Nypro, Inc.: Seeking Growth Through a New Product Line

•  Charles Schwab: Trading in the New World of Internet

•  EMC: Merging Competing Products Through an Acquisition

Takeaways

• Identify what your organization can do and cannot do

• Align your resources, processes, and profit formula to develop an innovative culture and position your business for growth

Key Exercises

•  Brainstorming for Final Paper: Examine Your Organization’s Resources, Processes, and Profit Formula to Foster Growth and Success in the Future

Module 4: Maintaining a Disruptive Scope     

Case Studies 

• Music Industry: Producing and Performing in a New Age

• MediaTek: Expanding Accessibility to New Technologies in Asia

Takeaways

•  Build a strong intuition to “skate” to where profit will be as your industry evolves

•  Determine which operations are critical to be done in-house and which operations can be outsourced

Key Exercises

•  Reflection: Determining Ways in Which Your Organization Could Use a More Integrated or Specialized Strategy

•  Reflection: Discovering the Scope for Your Organization

Module 5: Managing the Strategy Development Process         

Case Studies

•  OnStar: General Motor’s New Innovation

•  Netflix: The Evolution of Home Entertainment

•  Sears, IBM, and AOL: Understanding Internet Consumption During the Boom of the Digital Age

Takeaways

•    Effectively balance the deliberate and emergent strategy processes to unlock  innovation within your organization

•    Determine which “type” of money will empower new business ideas to flourish

Key Exercises

• Reflection: Examining How to Align Your Organization’s Profit Formula and Stated Strategy

• Team Discussion: Identifying "Hardened" Companies